Assessment Findings
Inadequate tracking and outdated marketing methods: The Mike Hostilo Law Firm faced significant challenges due to the inability to track or measure the effectiveness of their marketing strategies, compounded by reliance on outdated advertising methods.
Our Solution
To address these challenges, we took a multi-faceted approach:
• Implemented sophisticated tracking mechanisms, including event triggers and offline conversion tracking, to accurately measure the effectiveness of marketing strategies.
• Rebuilt the website with an emphasis on SEO parameters to improve visibility and compliance.
• Optimize the Digital Ad Campaign: We had to do a complete overhaul on the campaign, consolidating under performing ad groups, adding a ton of negative keywords, and finding what keywords and geographies were actually driving revenue and not just phone calls.
• Launched a targeted content campaign on YouTube to reach potential clients more effectively and provide valuable content that backs up their advertising.
Results
• The law firm experienced a record-breaking December, showcasing the immediate impact of the new strategies.
• Data demonstrated that the number of leads per month doubled, while the cost per acquisition was reduced by 50%.
• We provided conclusive evidence that digital marketing outperformed linear TV and traditional media by a minimum 4:1 ratio in terms of cost per acquisition.
