Nobody buys a bad tactic on purpose.
They buy ten good ones that were never tied to a number. By the time it shows up in the bank, the year is already gone.
of ad spend isn't producing revenue in the accounts we assess
of CEOs and CFOs name failure to deliver promised results among their top three reasons for firing a marketing leader (Gartner)
of B2B marketers say their digital advertising fails to meet expectations (Demandbase / Wakefield)
See what your spend is actually returning.
Book a free strategy call. We will walk your accounts at a high level, tell you what is blocking the number, and give you the fixes we would start with.
For companies at $10M+ in revenue.
Eight weeks from first look to a plan that's already been tested.
No launch on a theory. The plan gets proven in-market before it scales.
Assessment
We assess spend, tracking, positioning, and the handoff between marketing and sales, and show you exactly where the revenue is leaking.
Roadmap and Build
We build the go-to-market plan, vet it against your financials, and build the campaign and attribution layer behind it.
Test and Run
Two weeks of live testing to prove the thesis. Then 90-day sprints, measured against your number and reset at the end of each one.
The number is the only score we keep.
$17M → $55M, EBITDA doubled, 5.5 months
$31M → $47M ARR
$15M above baseline, on the same budget
$18M above baseline, on half the budget
"We've hired agencies before and they all let us down."
You weren't wrong to hire them. The model was wrong. An agency is measured on leads or sales, which means the moment those numbers look fine, the engagement looks successful whether or not revenue moved. Nobody in that arrangement is holding the revenue number, so nobody notices when the line between the two breaks. We took the seat instead: we're accountable to what lands in the bank, and part of our fee sits in your outcome.
"Nobody ever takes the time to understand the business."
Because most of them are priced to start immediately. Discovery is unbillable, so it gets compressed into a kickoff call and the plan gets built on assumptions about your buyer that nobody tested. That isn't laziness, it's what the pricing model forces. We spend the first two weeks on assessment and the next four building against your actual P&L, and nothing goes live until two weeks of market testing prove the thesis.
"You're expensive for a firm that doesn't do all the execution."
The firms that do all of it in-house are the ones that put a junior on your account, because that's the only way the math works. We execute what we're genuinely best at — Google Ads, SEO, and attribution — and we manage the rest against your number, whether it's our contractors, your employees, or a partner we bring in. You're buying the person who owns the outcome, not a seat count.
What we run, what we manage, what we leave alone.
What does the engagement look like?+
The Assessment takes two weeks. The Roadmap and Build runs four weeks after that, followed by two weeks of live testing, and then 90-day sprints. We cover pricing on the strategy call.
What do you execute yourselves and what do you manage?+
We execute Google Ads, SEO, attribution, and website build in-house. Everything else we manage against your number — our contractors, your employees, or a partner we bring in.
Do I have to fire anyone to bring you in? Are you replacing my CMO?+
No. We operate between marketing and sales operations and work through the team you already have. Where you have a marketing leader, they keep the seat; we own the revenue number alongside them.
How accurate are the projections, and what happens if you miss?+
Our CAC projections come back 93% accurate because every dollar is traced to booked revenue by channel and persona. Nothing scales until two weeks of live testing prove the thesis, and each 90-day sprint is measured against your number and reset at the end of it.
What are the contract terms and how do I get out?+
The engagement runs 120 days, then month to month. After the eight-week build and the two weeks of live testing, work runs in 90-day sprints, so there is a decision point every quarter and no annual lock-in. The Assessment stands on its own, and you keep everything it produces whether or not you continue.
What size company does this actually work for?+
Companies at $10M+ in revenue with existing spend to assess. Below that, there usually isn't enough in the account for the recovery to fund the work.
"I've worked with Kyber since 2018 across three companies, and they have always hit revenue targets. They're the only team I trust for marketing and revenue strategy."
Greg Wave
"Most agencies sell senior strategy but deliver junior execution. Kyber assigned senior execs and delivered the promises nine other agencies we hired failed to keep."
Brandy HippCFO & President, Ashley Black Companies
"Kyber are veterans who know what crayons to pull from the box to create the desired masterpiece. They are true strategists."
Joseph PanettaLOCC