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4 Best Free and Paid Keyword Research Tools for the SEO

Having strong and relevant keywords is essential for any successful online marketing strategy. Whether you're trying to increase your website's search engine ranking or create more effective ad campaigns, knowing where to find great keywords is key.
January 29, 2024
Where to Find Great Keywords

Having strong and relevant keywords is essential for any successful online marketing strategy. Whether you're trying to increase your website's search engine ranking or create more effective ad campaigns, knowing where to find great keywords is key. Are you looking for great keywords to help your website or content get noticed? Finding the right words to use in your marketing efforts can be a challenge. Here’s where to find great keywords.

What are Keywords?

Keywords are an essential part of any successful online marketing strategy. They are words and phrases that potential customers use when searching for products, services, or information related to a particular topic. For businesses, optimizing their website with the right keywords can help bring in more organic traffic from search engines such as Google.

When it comes to keyword optimization, you should consider using both short-tail and long-tail keywords. Short-tail keywords are general terms that can be used by anyone searching for anything related to your niche. Long-tail keywords on the other hand, contain more specific words which will allow you to target a much narrower audience who is already interested in what you have to offer them. Additionally, long tail keywords tend to have less competition making them easier for you to rank for in search engine results pages (SERPs).

Keyword Relevance

In the world of digital marketing, keyword relevance is essential for success. Relevant keywords help drive organic search engine traffic to websites and in turn, increase brand awareness. Marketers must understand how and when to use relevant keywords effectively.

Marketers must conduct thorough keyword research before launching campaigns to ensure keyword relevance. This includes researching competitor keywords as well as analyzing search trends related to their industry. Keywords should be used strategically throughout website content and in blog posts, titles, meta tags, headers, and other aspects of online media for maximum impact. Additionally, using long-tail keywords can help target a specific audience more accurately than generic terms or phrases.

By utilizing effective keyword research and optimization tactics, marketers can successfully boost organic search rankings while increasing web traffic and engagement with potential customers.

Location-Based Keywords

Location-based keywords are a valuable tool for businesses and marketers to understand their target audience and increase website traffic. Marketers can use location-based keywords in several ways, including optimizing content for searches by local customers, targeting advertising campaigns with geo-targeting data, or even improving the overall user experience of a website.

By using location-based keywords in content such as websites, blogs, and social media posts, organizations can ensure that they are reaching potential customers in the right geographic area. This can be especially useful when running promotional campaigns or offering special discounts to customers within a certain region. Additionally, users searching for specific products or services may include their location in their search query to get more targeted results. By incorporating these terms into content related to those products or services, businesses have the potential to draw more local traffic and increase conversions.

Free Keyword Research Tools

Keyword research is an essential part of optimizing any website or blog. With the right keywords, you can reach your target audience more effectively and get more traffic for your content. Fortunately, there are several free keyword research tools available to help you find the best keywords for your needs.

The most popular free keyword research tool is Google’s Keyword Planner. This powerful tool provides a comprehensive list of relevant search terms related to any subject and offers detailed information about each term’s monthly search volume and competition level. You can use this data to identify which keywords have enough search volume to be worth targeting in your SEO efforts but low enough competition that you have a chance at ranking for them in the search engines.

Google Keyword Planner

Google Keyword Planner is a powerful tool for online marketers, search engine optimization (SEO) professionals, and website owners. Released in 2013 by Google, the planner helps to identify valuable keywords for businesses looking to increase their reach and visibility on the web. With this free tool, users can explore and compare different keyword suggestions based on their industry or topic of interest.

The planner allows users to enter one or more seed keywords into the search box and obtain a list of related terms with associated search volumes. Users can also view historical data such as average monthly searches over time as well as other helpful metrics like competition level and estimated cost-per-click (CPC). Additionally, with its integration into Google Ads campaigns, businesses can leverage the planner’s insights to create effective ads that target relevant audiences at scale.


Keyword is a free online tool designed to help website owners and digital marketers find new, relevant website keywords. This tool allows users to quickly and easily generate hundreds of keyword ideas related to their industry or topic. Keyword uses an advanced algorithm to scrape the web and discover long-tail keywords that are often difficult to identify with traditional keyword research methods. It then sorts the results by relevance, allowing users to easily identify relevant keywords that they can use in their website content or advertising campaigns.

The tool also offers additional features such as search volume data and keyword difficulty metrics, allowing users to determine how competitive a keyword is in terms of organic search results or paid advertisements. Additionally, users can filter the results by language and location so they can target regions or countries where their target audience resides. With its powerful features, Keyword Tool.

Moz’s Keyword Difficulty Tool

Moz’s Keyword Difficulty Tool is a powerful tool for SEO practitioners. It makes it easy to analyze the difficulty of ranking for certain keywords in organic search results, helping marketers optimize their content strategy and drive more organic traffic.

The tool allows users to compare up to 10 keywords side-by-side using metrics like Domain Authority and Page Authority. This data helps measure how difficult it would be for a website to rank on each keyword. Additionally, the tool provides estimates of monthly search volume, so that marketers can focus their efforts on the most relevant terms.

With Moz’s Keyword Difficulty Tool, SEO practitioners have access to comprehensive keyword analysis capabilities that enable them to make informed decisions about where they should focus their content marketing efforts and optimize their websites accordingly.


SEMrush is a powerful tool for businesses of all sizes to help them gain an edge in their digital marketing and advertising efforts. It is a comprehensive suite of research, reporting, and analytics tools that provide actionable insights into how competitors are performing online. With these insights, businesses can better optimize their own campaigns to increase visibility and maximize conversions.

Using advanced search engine optimization (SEO) techniques, SEMrush makes it easy for companies to monitor competitor activities in organic search results and pay-per-click (PPC) ads. The tool also allows users to track the progress of their campaigns to see what’s working and what’s not. Additionally, SEMrush offers keyword research capabilities so that businesses can quickly identify which terms they should target with their campaigns.


In conclusion, finding great keywords for SEO content can be a challenge, but there are several reliable ways to go about it. Keyword research tools are an effective and efficient way to generate relevant keywords that can boost your website’s rankings in the search engine results pages. Additionally, understanding the fundamentals of keyword research and avoiding common mistakes can save you time and energy. Finally, leveraging competitor data is a great way to find unique and creative ideas for keywords that your competitors may not have already used.

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